The brand YARD ETC draws inspiration from the creativity and resourcefulness of the city’s back streets and courtyards. From passionate growers that don’t view asphalt, concrete and exhaust fumes as obstacles, but rather like challenges. People who plant and grow for their own use or simply for the joy and beauty of it. For the sake of flavour, nourishment, beauty and the environment. All devoted garden enthusiasts that grow food, create beautiful spots or attractive green surroundings to live in and get enjoyment from. In the city or outside. Because there’s of course no real difference between a farmer’s muddy mitt or a accountant’s dry, cracked palm.