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Established in 1965, Baxter of California has been producing top-notch grooming products for the modern man proving that premium does not have to be pretentious. For Baxter of California performance is everything so every one of their formulas is tried and tested at the award-winning Baxter Finley Barber and Shop in Los Angeles.

Baxter of California – Grooming to live life since 1965.

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From the journal

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the modern gentleman holding phone tech

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Did you know that during the times of Alexander the Great, any beard longer than a five-o-clock shadow was forbidden?...

modern-gentleman

Grooming Tips for the Modern Gentleman

The right approach to grooming can revolutionize the way that people look at you. Studies have found that women prefer...

modern-gentleman-beard-care

How the Modern Gentleman Grooms His Beard

Being a modern gentleman isn’t easy, but it’s definitely worth the effort. After all, looking your best will help you...