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Apothecary 87 Collection






Latest from The Journal

A Modern Manual


The Gentleman’s Journal is a modern manual offering grooming advice, lifestyle tips and place to sharpen his intellect. Thus making the modern gentleman a well rounded individual. Enjoy our reads, but first grab your favourite cognac and light the ‘perfecto’ cigar and sit back & relax.

5 Impressive Traits of a Modern Gentleman

5 Impressive Traits of a Modern Gentleman

What is a gentleman? Maybe you're thinking about men who dress in expensive suits, ride a horse, or sport a monocle. If so, it's time to rethink your idea of the modern gentleman. Learning about them and incorporating modern gentleman traits into your life...

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Style Tips for the Polished Modern Man

Style Tips for the Polished Modern Man

The modern gentleman looks polished every day, in every situation. This may seem like something that is difficult to achieve, but it doesn't have to be. Maintaining a polished appearance requires building a routine that encompasses many different facets of grooming...

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The Best Luxury Shaving Products for Men in 2021

The Best Luxury Shaving Products for Men in 2021

Did you know that the human face has around 615 hairs per square centimeter?  That must be why 75% of men shave their face every, single day. Now, it doesn't matter how manly and rugged you are, dry, cracking skin as a result of constant shaving is not...

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The Top 6 Holiday Gifts for the Man Who Has Everything

The Top 6 Holiday Gifts for the Man Who Has Everything

We tend to think that men are difficult to shop for, and it can be even more difficult to find gifts for the man who has everything.  The average household in the UK spends about £500 on gifts during the holiday season. Research shows that a great gift is one...

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5 Essentials for the Perfect Beard Care Kit

5 Essentials for the Perfect Beard Care Kit

You're a man with taste, walking around with style and charisma. But does your beard match your clean, sleek brand? If not, it's time for you to seal your look with proper beard care. If you're a beard care beginner, you might be wondering: how will I get my beard in...

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About Us


The Modern Gentleman is an award-winning luxury company. The Modern Gentleman’s mission is to create a lifestyle brand inspiring men to become better men, through education and staying well-groomed. And soon introducing other aspects of becoming a gentleman through clothing, events, and hospitality.

The Modern Gentleman aims to create a space where each person can learn, grow, and aspire to become their best self.

“The Greatest Act Of Rebellion Today Is Being A True Gentleman.”

"A Gentleman Is One Who Puts More Into The World Than He Takes Out."

- George Bernard Shaw

"Dressing Well Is A Form Of Good Manners"

- Tom Ford

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