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A well-groomed man is not merely a man who uses great products on his hair and body but a man who can present himself in his own desired way, through all aspects of his lifestyle.
So with this in mind, Apothecary 87  have developed a Lifestyle Range to help our fellow men be the best-groomed men around.

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From the journal

the modern gentleman holding phone tech

Essential Items Every Modern Man Needs to Own

Did you know that during the times of Alexander the Great, any beard longer than a five-o-clock shadow was forbidden?...

modern-gentleman

Grooming Tips for the Modern Gentleman

The right approach to grooming can revolutionize the way that people look at you. Studies have found that women prefer...

modern-gentleman-beard-care

How the Modern Gentleman Grooms His Beard

Being a modern gentleman isn’t easy, but it’s definitely worth the effort. After all, looking your best will help you...

the modern gentleman holding phone tech

Essential Items Every Modern Man Needs to Own

Did you know that during the times of Alexander the Great, any beard longer than a five-o-clock shadow was forbidden?...

modern-gentleman

Grooming Tips for the Modern Gentleman

The right approach to grooming can revolutionize the way that people look at you. Studies have found that women prefer...

modern-gentleman-beard-care

How the Modern Gentleman Grooms His Beard

Being a modern gentleman isn’t easy, but it’s definitely worth the effort. After all, looking your best will help you...