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Apothecary 87 Beard Balm
Complimentary Barber Pro Under-Eye Mask on orders over £30
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Keep your beard softer, more comfortable and easier to manage with APOTHECARY 87 Beard Balm.
Unlike a traditional heavy wax-based balm, this is a lightweight, water-based conditioning cream designed to absorb quickly into both facial hair and the skin underneath.
Plant Keratin, Panthenol and Vitamin E help moisturise, soften and strengthen the beard while supporting dry or irritated skin beneath it. The nutrient-rich formula also helps improve the condition of the hair, reducing the appearance of dryness and split ends without leaving the beard feeling excessively greasy or weighed down.
Finished with APOTHECARY 87’s signature Sandalwood & Vanilla fragrance, it brings together sweet vanilla and warm woody notes for a classic barbershop-inspired finish.
A practical everyday option for anyone looking for the conditioning benefits of a beard oil in a lighter, cream-based format.
Fragrance Profile
Fragrance: Sandalwood & Vanilla
A balance of sweet vanilla and warm, spicy sandalwood, inspired by the character of a traditional barbershop.
Originally known as the brand’s 1893 fragrance, the scent references the year Apothecary 87 associates with the opening of the first dedicated barber school.
The overall character is warm, woody, softly sweet and relaxed.
How to Use
Dispense approximately a pea-sized amount into your hand.
Rub the balm between your fingers and palms before working it through a damp beard.
Massage thoroughly into the beard, roots and skin underneath.
Use a beard comb or brush afterwards if required to distribute the product evenly and shape the beard.
Avoid applying too much product at once; APOTHECARY 87 recommends starting with a small amount and adding more if needed.
Important Notes / Warnings
This Beard Balm is a water-based cream, rather than the firmer wax-heavy formula traditionally associated with beard balms. It is primarily designed to moisturise and condition rather than provide a strong styling hold.
APOTHECARY 87 states that its products are cruelty free, tested on humans rather than animals, and made in the UK.
The manufacturer estimates its beard products typically last around 1–3 months with moderate use, although this varies depending on beard length and frequency of application.
For external use only.
Avoid direct contact with the eyes.
Discontinue use if irritation occurs.
Key Benefits
- Softens beard hair – helps make coarse facial hair feel softer and easier to manage.
- Water-based formula – absorbs quickly without the heavier feel of a traditional wax-based balm.
- Moisturises the skin underneath – helps combat dry, uncomfortable skin beneath the beard.
- Helps reduce irritation – Panthenol and Plant Keratin provide conditioning and soothing benefits.
- Supports stronger-looking hair – nutrient- and protein-rich formulation helps condition facial hair from root to tip.
- Helps reduce split ends – designed to support healthier-looking beard hair.
- Plant Keratin – combines hydrolysed corn, wheat and soy proteins to condition both skin and hair.
- Panthenol – moisturises, softens and strengthens hair while helping lock in moisture.
- Vitamin E – provides additional conditioning and supports hair strength.
- Lightweight finish – nourishes without leaving the beard excessively greasy or heavy.
- Sandalwood & Vanilla fragrance – warm, woody and softly sweet.
- Easy to wash out – the manufacturer states that its beard products rinse out readily during normal washing.
- Cruelty free – according to APOTHECARY 87.
- Made in the UK.
Ingredients
Aqua (Water), Propylene Glycol, Cyclopentasiloxane, Dimethiconol, Polyacrylamide, C13-14 Isoparaffin, Panthenol, Parfum, Sodium Benzoate, Laureth-7, Potassium Sorbate, Phenoxyethanol, Tocopheryl Acetate, Disodium EDTA, Hydrolyzed Corn Protein, Hydrolyzed Wheat Protein, Hydrolyzed Soy Protein (Plant Keratin), Ethylhexylglycerin, Leuconostoc/Radish Root Ferment Filtrate, Benzyl Alcohol, Benzyl Salicylate, Cinnamal, Coumarin, Linalool, Benzyl Benzoate, Limonene, Alpha-Isomethyl Ionone, Benzyl Cinnamate, Eugenol.
Key ingredients: Plant Keratin, Panthenol and Vitamin E.
Ingredients may be updated by the manufacturer. Always refer to the product packaging for the most current ingredient information.