{"product_id":"apothecary-87-shave-cream","title":"Apothecary 87 Shave Cream","description":"\u003cp\u003eCreate a smoother, more comfortable shaving ritual with APOTHECARY 87 Shave Cream.\u003c\/p\u003e\n\u003cp\u003eThis rich, thick cream is designed to produce a cushioning lather that helps lift beard hair away from the skin, allowing the razor to catch each hair more effectively while improving glide.\u003c\/p\u003e\n\u003cp\u003eIts hydrating formula helps keep the skin comfortable throughout the shave, while ingredients including glycerin, stearic acid and coconut-derived components help soften stubble and reduce the dry, tight feeling that can follow shaving.\u003c\/p\u003e\n\u003cp\u003eFinished with APOTHECARY 87’s signature sandalwood and vanilla fragrance, it brings the warm character of a traditional barbershop into an everyday grooming routine.\u003c\/p\u003e\n\u003cp\u003eUse it on its own, or pair it with APOTHECARY 87 Shave Oil for an even smoother shave.\u003c\/p\u003e\n\u003ch4\u003e\u003cb\u003eFragrance Profile\u003c\/b\u003e\u003c\/h4\u003e\n\u003cp\u003e\u003cb\u003eFragrance:\u003c\/b\u003e Sandalwood \u0026amp; Vanilla\u003c\/p\u003e\n\u003cp\u003eA warm balance of \u003cb\u003esweet vanilla and spicy, woody sandalwood\u003c\/b\u003e, created to evoke the atmosphere of a traditional barbershop.\u003c\/p\u003e\n\u003cp\u003eThe scent was originally known as the brand’s \u003cb\u003e1893 fragrance\u003c\/b\u003e, referencing the year associated by APOTHECARY 87 with the opening of the first barber school.\u003c\/p\u003e\n\u003ch4\u003e\u003cb\u003eHow to Use\u003c\/b\u003e\u003c\/h4\u003e\n\u003cp\u003eWet the area you intend to shave.\u003c\/p\u003e\n\u003cp\u003eApply the cream directly to the face using your fingertips, or use a shaving brush with hot water to work the cream into a richer lather.\u003c\/p\u003e\n\u003cp\u003eOnce applied evenly, shave as usual.\u003c\/p\u003e\n\u003cp\u003eFor an enhanced shaving routine, APOTHECARY 87 recommends using the cream alongside its Shave Oil.\u003c\/p\u003e\n\u003ch4\u003e\u003cb\u003eImportant Notes \/ Warnings\u003c\/b\u003e\u003c\/h4\u003e\n\u003cp\u003eAPOTHECARY 87 states that its formulations are \u003cb\u003ecruelty-free and tested on humans, not animals\u003c\/b\u003e.\u003c\/p\u003e\n\u003cp\u003eFor external use only.\u003c\/p\u003e\n\u003cp\u003eAvoid contact with the eyes.\u003c\/p\u003e\n\u003cp\u003eIf irritation occurs, discontinue use.\u003c\/p\u003e\n\u003cp\u003eKeep out of reach of children.\u003c\/p\u003e\n\u003ch2\u003e\n\u003cbr\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003e\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003eImproves razor glide\u003c\/b\u003e – helps the blade move more smoothly across the skin.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003e\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003eSoftens beard hair and stubble\u003c\/b\u003e – helps prepare facial hair for a closer shave.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003e\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003eCreates a rich lather\u003c\/b\u003e – helps lift hairs so the razor can catch them more effectively.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003e\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003eKeeps skin hydrated\u003c\/b\u003e – formulated to maintain moisture during shaving.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003e\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003eHelps reduce irritation\u003c\/b\u003e – designed to minimise razor bump, rash and discomfort.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003e\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003eSoothes the skin\u003c\/b\u003e – supports a more comfortable post-shave feel.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003e\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003eMyristic Acid\u003c\/b\u003e – helps cleanse away dirt, excess oil and impurities.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003e\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003eStearic Acid\u003c\/b\u003e – helps lock in moisture and support skin hydration.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003e\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003eVegetable Glycerin\u003c\/b\u003e – helps hydrate the skin and reduce irritation.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003e\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003eCoconut-derived ingredients\u003c\/b\u003e – used for their cleansing and skin-conditioning properties.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003e\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003eSandalwood \u0026amp; vanilla fragrance\u003c\/b\u003e – warm, classic and barbershop-inspired.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003e\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003eCruelty-free formulation\u003c\/b\u003e – according to APOTHECARY 87.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch2\u003eIngredients\u003c\/h2\u003e\n\u003cp\u003eAqua, Myristic Acid, Stearic Acid, Glycerin, Potassium Hydroxide, Coconut Acid, Parfum, Phenoxyethanol, Triethanolamine, Sodium Hydroxide, DMDM Hydantoin, Benzyl Salicylate, Benzyl Alcohol, Linalool, Coumarin, Benzyl Benzoate, Limonene, Cinnamal, Alpha-Isomethyl Ionone, Eugenol.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eKey ingredients:\u003c\/b\u003e Myristic Acid, Stearic Acid, Vegetable Glycerin and Coconut Acid.\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003eIngredients may be updated by the manufacturer. Always refer to the product packaging for the most current ingredient information.\u003c\/i\u003e\u003ci\u003e\u003c\/i\u003e\u003c\/p\u003e","brand":"Apothecary 87","offers":[{"title":"Default Title","offer_id":40947158450305,"sku":"TMG-A87-SC-100","price":18.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0553\/4246\/5153\/files\/Apothecary87-ShaveCream.png?v=1790696246","url":"https:\/\/themoderngentleman.co.uk\/products\/apothecary-87-shave-cream","provider":"The Modern Gentleman","version":"1.0","type":"link"}