{"product_id":"apothecary-87-beard-balm","title":"Apothecary 87 Beard Balm","description":"\u003cp\u003eKeep your beard softer, more comfortable and easier to manage with APOTHECARY 87 Beard Balm.\u003c\/p\u003e\n\u003cp\u003eUnlike a traditional heavy wax-based balm, this is a \u003cb\u003elightweight, water-based conditioning cream\u003c\/b\u003e designed to absorb quickly into both facial hair and the skin underneath.\u003c\/p\u003e\n\u003cp\u003ePlant Keratin, Panthenol and Vitamin E help moisturise, soften and strengthen the beard while supporting dry or irritated skin beneath it. The nutrient-rich formula also helps improve the condition of the hair, reducing the appearance of dryness and split ends without leaving the beard feeling excessively greasy or weighed down.\u003c\/p\u003e\n\u003cp\u003eFinished with APOTHECARY 87’s signature \u003cb\u003eSandalwood \u0026amp; Vanilla fragrance\u003c\/b\u003e, it brings together sweet vanilla and warm woody notes for a classic barbershop-inspired finish.\u003c\/p\u003e\n\u003cp\u003eA practical everyday option for anyone looking for the conditioning benefits of a beard oil in a lighter, cream-based format.\u003c\/p\u003e\n\u003ch4\u003e\u003cb\u003eFragrance Profile\u003c\/b\u003e\u003c\/h4\u003e\n\u003cp\u003e\u003cb\u003eFragrance:\u003c\/b\u003e Sandalwood \u0026amp; Vanilla\u003c\/p\u003e\n\u003cp\u003eA balance of \u003cb\u003esweet vanilla and warm, spicy sandalwood\u003c\/b\u003e, inspired by the character of a traditional barbershop.\u003c\/p\u003e\n\u003cp\u003eOriginally known as the brand’s \u003cb\u003e1893 fragrance\u003c\/b\u003e, the scent references the year Apothecary 87 associates with the opening of the first dedicated barber school.\u003c\/p\u003e\n\u003cp\u003eThe overall character is \u003cb\u003ewarm, woody, softly sweet and relaxed\u003c\/b\u003e.\u003c\/p\u003e\n\u003ch4\u003e\u003cb\u003eHow to Use\u003c\/b\u003e\u003c\/h4\u003e\n\u003cp\u003eDispense approximately a \u003cb\u003epea-sized amount\u003c\/b\u003e into your hand.\u003c\/p\u003e\n\u003cp\u003eRub the balm between your fingers and palms before working it through a \u003cb\u003edamp beard\u003c\/b\u003e.\u003c\/p\u003e\n\u003cp\u003eMassage thoroughly into the beard, roots and skin underneath.\u003c\/p\u003e\n\u003cp\u003eUse a beard comb or brush afterwards if required to distribute the product evenly and shape the beard.\u003c\/p\u003e\n\u003cp\u003eAvoid applying too much product at once; APOTHECARY 87 recommends starting with a small amount and adding more if needed.\u003c\/p\u003e\n\u003ch4\u003e\u003cb\u003eImportant Notes \/ Warnings\u003c\/b\u003e\u003c\/h4\u003e\n\u003cp\u003eThis Beard Balm is a \u003cb\u003ewater-based cream\u003c\/b\u003e, rather than the firmer wax-heavy formula traditionally associated with beard balms. It is primarily designed to moisturise and condition rather than provide a strong styling hold.\u003c\/p\u003e\n\u003cp\u003eAPOTHECARY 87 states that its products are \u003cb\u003ecruelty free, tested on humans rather than animals, and made in the UK\u003c\/b\u003e.\u003c\/p\u003e\n\u003cp\u003eThe manufacturer estimates its beard products typically last around \u003cb\u003e1–3 months with moderate use\u003c\/b\u003e, although this varies depending on beard length and frequency of application.\u003c\/p\u003e\n\u003cp\u003eFor external use only.\u003c\/p\u003e\n\u003cp\u003eAvoid direct contact with the eyes.\u003c\/p\u003e\n\u003cp\u003eDiscontinue use if irritation occurs.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003e\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003eSoftens beard hair\u003c\/b\u003e – helps make coarse facial hair feel softer and easier to manage.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003e\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003eWater-based formula\u003c\/b\u003e – absorbs quickly without the heavier feel of a traditional wax-based balm.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003e\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003eMoisturises the skin underneath\u003c\/b\u003e – helps combat dry, uncomfortable skin beneath the beard.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003e\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003eHelps reduce irritation\u003c\/b\u003e – Panthenol and Plant Keratin provide conditioning and soothing benefits.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003e\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003eSupports stronger-looking hair\u003c\/b\u003e – nutrient- and protein-rich formulation helps condition facial hair from root to tip.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003e\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003eHelps reduce split ends\u003c\/b\u003e – designed to support healthier-looking beard hair.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003e\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003ePlant Keratin\u003c\/b\u003e – combines hydrolysed corn, wheat and soy proteins to condition both skin and hair.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003e\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003ePanthenol\u003c\/b\u003e – moisturises, softens and strengthens hair while helping lock in moisture.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003e\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003eVitamin E\u003c\/b\u003e – provides additional conditioning and supports hair strength.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003e\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003eLightweight finish\u003c\/b\u003e – nourishes without leaving the beard excessively greasy or heavy.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003e\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003eSandalwood \u0026amp; Vanilla fragrance\u003c\/b\u003e – warm, woody and softly sweet.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003e\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003eEasy to wash out\u003c\/b\u003e – the manufacturer states that its beard products rinse out readily during normal washing.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003e\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003eCruelty free\u003c\/b\u003e – according to APOTHECARY 87.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003e\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003eMade in the UK\u003c\/b\u003e.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch2\u003eIngredients\u003c\/h2\u003e\n\u003cp\u003eAqua (Water), Propylene Glycol, Cyclopentasiloxane, Dimethiconol, Polyacrylamide, C13-14 Isoparaffin, Panthenol, Parfum, Sodium Benzoate, Laureth-7, Potassium Sorbate, Phenoxyethanol, Tocopheryl Acetate, Disodium EDTA, Hydrolyzed Corn Protein, Hydrolyzed Wheat Protein, Hydrolyzed Soy Protein (Plant Keratin), Ethylhexylglycerin, Leuconostoc\/Radish Root Ferment Filtrate, Benzyl Alcohol, Benzyl Salicylate, Cinnamal, Coumarin, Linalool, Benzyl Benzoate, Limonene, Alpha-Isomethyl Ionone, Benzyl Cinnamate, Eugenol.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eKey ingredients:\u003c\/b\u003e Plant Keratin, Panthenol and Vitamin E.\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003eIngredients may be updated by the manufacturer. Always refer to the product packaging for the most current ingredient information.\u003c\/i\u003e\u003ci\u003e\u003c\/i\u003e\u003c\/p\u003e","brand":"Apothecary 87","offers":[{"title":"Default Title","offer_id":40952825839745,"sku":"TMG-A87-BB-100","price":20.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0553\/4246\/5153\/files\/Apothecary87-BeardBalm.png?v=1791305264","url":"https:\/\/themoderngentleman.co.uk\/products\/apothecary-87-beard-balm","provider":"The Modern Gentleman","version":"1.0","type":"link"}